Brand and marketing integration dina shapiro lynda download free

Free download Marketing Foundations: Customer Decision Journey. This tutorial/course is created by Dina Shapiro and it has been retrieved from Lynda which you can download for absolutely free. Lead Generation, Enterprise Marketing, Marketing and Online Marketing skills are covered in this course.

The customer decision journey is a time-tested tool for connecting your brand with customers and differentiating your company from the competition. But like any tool, it has evolved with time. Learn how the decision journey has developed, with digital as the catalyst, and why it’s more critical than ever to your business. Dina Shapiro walks you through the process of creating buyer personas, defining and mapping customer touchpoints, and aligning your marketing message to the customer decision journey. This framework will help you create customer-focused, integrated campaigns and experiences by connecting your brand with customers at their most influential points throughout their decision journey.

Topics includes:

• How the decision journey has evolved
• Defining and using buyer personas
• Developing insight-driven journey stages
• Choosing touchpoints strategically
• Aligning messaging across the brand’s touchpoints

– If you want to win in today’s business market, you as a marketer need to be customer focused. How do you do this? By simply thinking from the customer’s perspective to create an insight-driven customer decision journey. Hi, I’m Dina Shapiro, and we’re going to talk about the customer decision journey. In my career, I’ve worked at top global ad agencies and at Fortune 500 Companies in senior marketing positions managing customer communications and experiences. Now, I teach the customer decision journey to Fortune 500 Companies, and I want to share my knowledge and experience with you.

In this course, we’ll explore how to think from the customer’s perspective. We’ll discuss how to create a buyer persona of your most important customers, determine customer decision journey stages to understand how they progress through their decision-making process, choose strategic touchpoints to connect with customers at key moments of influence, and develop relevant messaging that’s customized for each touchpoint and creates an emotional relationship with your brand.

By the end, you’ll have the tools and knowledge to develop a customer decision journey for your brand that will help you leap ahead of the competition. Let’s get started.